The "Human Fraternity Messages" Campaign

The approach

Launched through a special website on February 4 in celebration of the International Day of Human Fraternity and the Zayed Award For Human Fraternity, the #HumanFraternityMessages campaign was activated for a period of 24 hours, allowing millions of people around the world to participate and pledge to abide by the principles of the Document on Human Fraternity for the sake of world peace and coexistence; as well as to respect the belief, culture and freedom of others of all religions, races and nationalities.

The Challenge

Through the “Human Fraternity Messages” campaign, held for just 24 hours on February 4, 2021 as part of the Participation of the Higher Committee of Human Fraternity on The International Day of Human Fraternity, Pyramedia sought to ensure widespread promotion to gain the largest global participation and set a new Guinness World Record.

The Result

The Human Fraternity Messages campaign launched by the Higher Committee of Human Fraternity officially entered the Guinness World Records for the Most Pledges Received for a World Peace Campaign in 24 hours.

The hashtag #HumanFraternityMessages trended on social media platforms in many countries.

Many cultural and academic personalities and a large number of celebrities, media and artists participated in the campaign. The content of the messages reflected the participants’ awareness of the importance of the Document on Human Fraternity in achieving peace and stability among different peoples and societies, and the extent of the participants’ commitment to the principles of the Document on Human Fraternity.

Play Video

Related Projects

International Fund for Houbara Conservation

Pyramedia sought to highlight
the activities and efforts of the International Fund for Houbara Conservation to raise awareness about it what it does among its target audience.

International Festival of Falconry

Pyramedia developed the appropriate messaging and packaged the information about the festival in a way that made it interesting for the media, ensuring it received coverage across all media platforms

Al Ain Zoo Campaign

Pyramedia has sought, through its marketing and media services, to ensure the widest media and promotional coverage about Al Ain Zoo to the general public and highlight that the zoo offers new and exciting activities and facilities.

JEWELLERY AND WATCH SHOW (JWS)

Pyramedia has sought, through its PR and media services, to ensure the widest media and promotional coverage and reach of the JWS to the general public and Jewellery enthusiasts across the GCC.

“Pray for Humanity” campaign

Highlighting the importance of human fraternity and the need for all human beings of all nationalities, ethnicity and religion to come together on May 24, 2019 through the “Pray for Humanity” campaign to pray to God to protect humanity from the Corona epidemic. Pyramedia sought to ensure the largest media and promotional coverage of the campaign.

ADIHEX

Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.