The Human Fraternity Messages campaign launched by the Higher Committee of Human Fraternity officially entered the Guinness World Records for the Most Pledges Received for a World Peace Campaign in 24 hours.
The hashtag #HumanFraternityMessages trended on social media platforms in many countries.
Many cultural and academic personalities and a large number of celebrities, media and artists participated in the campaign. The content of the messages reflected the participants’ awareness of the importance of the Document on Human Fraternity in achieving peace and stability among different peoples and societies, and the extent of the participants’ commitment to the principles of the Document on Human Fraternity.
Highlighting the importance of human fraternity and the need for all human beings of all nationalities, ethnicity and religion to come together on May 24, 2019 through the “Pray for Humanity” campaign to pray to God to protect humanity from the Corona epidemic. Pyramedia sought to ensure the largest media and promotional coverage of the campaign.
Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.