A Pyramedia Original Format, our approach involved securing the competing talents, the jurors and celebrity guests, as well as stage production.
Pyramedia wanted to preserve the region’s love for poetry after the creation of Million Poets so they began producing Prince of Poets. The new project’s goal was to cater to the audience of the Arab world and to build on their traditions. Along with the production of the TV competition, Pyramedia established a magazine and website along with the Prince of Poets channel.
Prince of Poets affirmed Abu Dhabi’s position as the cultural hub of the Arab world as it brought together poets of all nationalities, cultures and varieties giving the show and the city a reputation for diversity and inclusivity. It won an award at the Association of International Broadcasters in the United Kingdom for the most creative specialist genre on TV and the Gold award for Best Variety program at Gulf TV and Radio Awards. The show aired its first season in 2007 and is now running on its 9th season. The show has so far gained more than 16K followers on Twitter.
Highlighting, reviving and expanding the poetry in the Arab world for an audience consisting of diverse cultures and nationalities. Presenting, designing and producing the show in a modern style using the latest production technology. However, this was a large-scale project assigned to Pyramedia, causing Pyramedia to unleash their full range of media services and creativity in order to fully capture the essence, identity and function of this television production project.
Highlighting and preserving the culture of music in the Arab world by restoring the appreciation for diverse voices, songs, languages and harmonies. Creating, designing, producing and executing the concept with a contemporary vibe, using modern technologies was a challenge faced by Pyramedia as we aimed to produce Al Zaman Jameel.