Through the “Human Fraternity Messages” campaign, held for just 24 hours on February 4, 2021 as part of the Participation of the Higher Committee of Human Fraternity on The International Day of Human Fraternity, Pyramedia sought to ensure widespread promotion to gain the largest global participation and set a new Guinness World Record.
Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.