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The approach

Our approach included handling all PR services for to ensure the largest media coverage at all local, regional and international levels.

THE Challenge

Pyramedia has sought, through its PR and media services, to ensure the widest media and promotional coverage and reach of the JWS to the general public and Jewellery enthusiasts across the GCC.

THE Result

Attracting public and local media and Jewellery enthusiasts attention to the yearly show in Abu Dhabi that is held under the patronage of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan , minister of tolerance and co-existence of UAE.
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Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.

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