Skip to content
twitter

The approach

Our approach at Pyramedia(@pyramedia_group), being the official PR partner of the festival, involved creating a campaign to raise awareness of the festival in both Arabic and English. Handling all media (print, visual, audio, digital) and social media platforms and posting content covering the wide variety of activities taking place during the event.

Challenge

Building a PR strategy for Janadria festival(@AlJanadriaFest) that would give the festival the media publicity it needed locally, regionally and internationally. Pyramedia was faced with the task to creating a PR strategy that would be implemented in modern and traditional media outlets ranging from TV, radio, news papers to Twitter, Instagram and Snapchat. Pyramedia created a campaign to raise awareness of the festival and to make 2018/19 the most successful editions of Janadria ever.
Janadriya14
Janadriya13

Result

Overall, the campaign was a massive success, achieving an increase in festival visitors. It recorded more than 15 million and 800 thousand views on Snapchat. It also increased the number of followers on social media accounts, 800,000 on Facebook, 666,000 on Instagram. as well as on Twitter, with number of impressions reaching 30 million and 600 thousand impressions on the platform. More than 198 videos have been published on YouTube with views reaching 597,000.
Play Video

Related Projects

Al Ain Zoo Campaign

Pyramedia has sought, through its marketing and media services, to ensure the widest media and promotional coverage about Al Ain Zoo to the general public and highlight that the zoo offers new and exciting activities and facilities.

Read More »

JEWELLERY AND WATCH SHOW (JWS)

Pyramedia has sought, through its PR and media services, to ensure the widest media and promotional coverage and reach of the JWS to the general public and Jewellery enthusiasts across the GCC.

Read More »

The “Human Fraternity Messages” Campaign

Through the “Human Fraternity Messages” campaign, held for just 24 hours on February 4, 2021 as part of the Participation of the Higher Committee of Human Fraternity on The International Day of Human Fraternity, Pyramedia sought to ensure widespread promotion to gain the largest global participation and set a new Guinness World Record.

Read More »

“Pray for Humanity” campaign

Highlighting the importance of human fraternity and the need for all human beings of all nationalities, ethnicity and religion to come together on May 24, 2019 through the “Pray for Humanity” campaign to pray to God to protect humanity from the Corona epidemic. Pyramedia sought to ensure the largest media and promotional coverage of the campaign.

Read More »