Skip to content
ABD_9351

The approach

During all the festival events held in Abu Dhabi in 2017, our campaign included a massive public relations effort that created a sustained and substantial buzz about the event. We also managed the onsite press centre.

the Challenge

Pyramedia developed the appropriate messaging and packaged the information about the festival in a way that made it interesting for the media, ensuring it received coverage across all media platforms
AAA_6728
Festival-Falconry_10

The Result

The unique festival was very well attended by the public as well as by local and international media and achieved the highest media coverage in its history.
Play Video

Related Projects

Al Ain Zoo Campaign

Pyramedia has sought, through its marketing and media services, to ensure the widest media and promotional coverage about Al Ain Zoo to the general public and highlight that the zoo offers new and exciting activities and facilities.

Read More »

JEWELLERY AND WATCH SHOW (JWS)

Pyramedia has sought, through its PR and media services, to ensure the widest media and promotional coverage and reach of the JWS to the general public and Jewellery enthusiasts across the GCC.

Read More »

The “Human Fraternity Messages” Campaign

Through the “Human Fraternity Messages” campaign, held for just 24 hours on February 4, 2021 as part of the Participation of the Higher Committee of Human Fraternity on The International Day of Human Fraternity, Pyramedia sought to ensure widespread promotion to gain the largest global participation and set a new Guinness World Record.

Read More »

“Pray for Humanity” campaign

Highlighting the importance of human fraternity and the need for all human beings of all nationalities, ethnicity and religion to come together on May 24, 2019 through the “Pray for Humanity” campaign to pray to God to protect humanity from the Corona epidemic. Pyramedia sought to ensure the largest media and promotional coverage of the campaign.

Read More »

ADIHEX

Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.

Read More »