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The approach

During all the festival events held in Abu Dhabi in 2017, our campaign included a massive public relations effort that created a sustained and substantial buzz about the event. We also managed the onsite press centre.

the Challenge

Pyramedia developed the appropriate messaging and packaged the information about the festival in a way that made it interesting for the media, ensuring it received coverage across all media platforms

The Result

The unique festival was very well attended by the public as well as by local and international media and achieved the highest media coverage in its history.
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Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.

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