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The approach

Our approach involved developing a pipeline of announcements and hosting a press conference to create a buzz around the show, managing various aspects of the event; venue booking and arrangement, celebrity and industry shortlisting and booking, as well as travel and accommodation arrangement.

THE Challenge

Through the diversification of the categories to be judged yearly, Pyramedia strove to select judges from different backgrounds and nationalities to encourage the exchange of knowledge among attendees and expose regional filmmakers to the shortlisted nominees from around the world.

THE Result

Bringing substantial international media attention to Abu Dhabi and encouraging regional industry professionals to submit their works to the international award. The event also brought together Middle Eastern celebrities and gave them the opportunity to be part of the evaluation process for international TV programs.
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