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The approach

Our approach included developing a set of marketing , digital & advertising campaigns to cause great media buzz about their new facilities and activities and generate and increase the number of  visitors.  

THE Challenge

Pyramedia has sought, through its marketing and media services, to ensure the widest media and promotional coverage about Al Ain Zoo to the general public and highlight that the zoo offers new and exciting activities and facilities.

THE Result

Attracting public and local media attention to Al Ain Zoo as one of the distinctive high-quality entertainment destinations for families and individuals.

Related Projects


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The “Human Fraternity Messages” Campaign

Through the “Human Fraternity Messages” campaign, held for just 24 hours on February 4, 2021 as part of the Participation of the Higher Committee of Human Fraternity on The International Day of Human Fraternity, Pyramedia sought to ensure widespread promotion to gain the largest global participation and set a new Guinness World Record.

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“Pray for Humanity” campaign

Highlighting the importance of human fraternity and the need for all human beings of all nationalities, ethnicity and religion to come together on May 24, 2019 through the “Pray for Humanity” campaign to pray to God to protect humanity from the Corona epidemic. Pyramedia sought to ensure the largest media and promotional coverage of the campaign.

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Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.

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