Project Description

Mission

Highlighting the leading role of The International Fund for Houbara Conservation to the world and the efforts done to protect the Houbara Bustard in risk, from the breeding in captivity stage to launch in the wild from the annexes centers all over the world.

Challenge

 Create an intense new media plan in both Arabic and English that combines digital and traditional media working on public awareness about the Houbara Bustard and awareness of its importance. And coverage of events and activities carried out by the Fund in the UAE and abroad.