Project Description

Pyramedia was the Public Relations partner of the National Festival of Heritage and Culture – Janadria that was held in Saudi Arabia and created strong media publicity event momentum in local, regional and international media so as to create maximum awareness of this large scale 3 week event in all types of media outlets.


More than 15 million and 800,000 views on Snap Chat.

Live coverage on 8 TV channels.

During the Festival, the number of Twitter followers increased by more than 25,000.

The number of Twitter impressions reached 30 million and 600,000 impressions.

Published more than 50 videos on the website.

Published more than 198 videos on the festival channel on YouTube and reached a total of 579,000 views.

Within 8 days, the number of followers of the festival page on Facebook reached one million and 800 thousand followers.

Within 8 days, the number of followers of the Festival page on Instagram reached 666,000.

More than 164 reports have been streamed on more than 39 TV channels.

The hashtags #الجنادرية_33 (#Janadria_33), #الجنادرية_وفاء_وولاء  (#Janadria_Faithfulness_and_Loyalty), #شكرا_الحرس_الوطني_الجنادرية33 (#Thank_You_National_Guard_Janadria33),
نجاح_الجنادرية33 (#Janadria_Success33) were the number one trend in the world, UAE and Saudi Arabia and the fifth in Egypt in Arabic.