Client:Abu Dhabi Authority for Culture & Heritage
Branding and Logo Development
- Overall brand strategy development and long term objectives
- Development of positioning and key brand messages
- Complete identity development (including logo and corporate identity)
- Festival venues on-site branding design and execution
Event Management & Production
- Organization of daily Galas, special presentations, special events, forums and keynote presentations
- Hospitality and guest relations
- Travel and accommodation booking and coordination
- Venue reservation and event planning
Press Center Management
- Media plan development and execution
- Press release copywriting and distribution
- Publicists assignment
- TV, radio, print and online journalists invitations
- Still photography
- Red carpet management
- Film publicity services
Complete Regional and International Marketing Campaign
Merchandising
Sponsorship Development
- Event sponsorship and barter deal development with local organizations from over 9 industry fields.
- Media Sponsorship development by regional and international outlets and publications
International Broadcasting Center management
Catering to over 80 channels during the festival period, providing equipment, crew, editing and uplink facilities.
Publications
- Daily newsletter (Arabic + English) – copywriting, design, printing and distribution
- Festival book publications
MEIFF TV
24 hour channel dedicated to broadcasting all festival events LIVE, promoting festival activities and screening schedules, and presenting exclusive interviews with the festival guests.
Website Development and Maintenance
“The presence of such Hollywood stars as Melanie Griffith, Antonio Banderas, Meg Ryan and Joseph Fiennes helped guarantee a global spotlight for this year’s second annual Middle East International Film Festival” – The Hollywood Reporter
I’ve been asked give a keynote speech and instead I’ve been dazzled by how great this government and country are doing and I’m proud of the festival organizers for doing such a thorough job - Harvey Weinstein, Co-Chairman of the Weinstein Company
“MEIFF, a new cultural jewel shinning in Abu Dhabi” – Zahrat Al Khaleej
“MEIFF, a new catalyst for encouraging regional filmmaking” – Al Wakt